Why is Social Media Important?

Why is Social Media Important?

Customers and Relationships

Regardless of what industry your company is in social media is important because your customers/clients  are using social media. Websites are important but your online presence needs to go further than that.   Facebook, Instagram, Twitter, and even Pintrest are what people are using for not only their searches but also their reviews. Many customers respond to ads, photos, deals and announcements but more importantly, if you have good content and interesting topics you gain followers.

Image and Brand

People talk. If a customer/client is unhappy about a product or service, they take to social media.  This is your opportunity to respond immediately.  . We monitor your company on social media and can respond to their concerns or notify you so that you can respond.   We focus on highlighting the positive aspects of what your company has to offer and respond sincerely to negative reviews or remarks.  In addition, we will ask for feedback and encourage your customers to post their positive experiences.

Web Traffic and SEO

Social media can increase the volume of traffic visiting your website, this is important in search engine ranking. Oftentimes, the items being shared on social media are what drives traffic to your site. Well-placed social media posts can make all the difference.

Why Do Restaurants  Need Social Media?

Why Do Restaurants Need Social Media?

If you are an entrepreneur owning a restaurant/hotel and looking to upscale your business, social media must be on top of your mind. This is because you are living in the digital age and social media is all over the place; it will be staying for many more years, at least until something new and more advanced takes over.

Social media: Importance

Customer engagement

People tend to share pictures of their favorite eatery on Facebook or Instagram as soon as they enter the place. As a restaurant owner you can make it simple by being proactive. Engage your customers through social channels and improve customer experiences. Remember; your hotel ambience, service quality, food- everything will be shared. So aim to sell experiences, not just your best dishes.

Enhanced trust and loyalty

When you encourage your customers to share their experiences online, you are actually demonstrating transparency. This makes people trust you. Moreover if there is an occasional negative review, it will be ignored considering your choice of publishing the same. You become credible and earn more loyal customers.

Brand advocacy

Your customers that share their experiences online are your restaurant’s advocates. Empower such customers and align your strategies to add to and intensify their messages.

Embrace social media and grow your business in style!

Does your company stand out?

Does your company stand out?

Companies will pay thousands of dollars to be remembered. Consider the commercials during the Superbowl. Most people will remember what commercials ran and what they loved or hated about it. Social media gives your business the opportunity to not only engage your customers but also get you remembered. Simply posting your products or service wont engage your customer and if they don’t engage, they likely wont remember. That’s where we come in.


We create content, photos and posts that not only engage but also make your customer laugh, smile, think or even respond. We want them to remember you!


We focus on what your followers want to see because not only do we learn about your business but we study your customers as well. While we are promoting your product or service, we focus on what’s trending to engage your audience further and attract new customers. We keep things fun by including your followers in our posts, updates and photos.


For example:
Asking followers to add a caption to an image
Recognizing a followers birthday
Holding a photo contest
Sharing images from an event


We do all of this while still promoting your brand, product or service. We ensure your company’s updates, photos, menus or announcements are communicated in a way that not only attracts customers but keeps them.

Companies will pay thousands of dollars to be remembered. Consider the commercials during the Superbowl. Most people will remember what commercials ran and what they loved or hated about it. Social media gives your business the opportunity to not only engage your customers but also get you remembered. Simply posting your products or service wont engage your customer and if they don’t engage, they likely wont remember. That’s where we come in.We create content, photos and posts that not only engage but also make your customer laugh, smile, think or even respond. We want them to remember you!

We focus on what your followers want to see because not only do we learn about your business but we study your customers as well. While we are promoting your product or service, we focus on what’s trending to engage your audience further and attract new customers. We keep things fun by including your followers in our posts, updates and photos.

For example:
Asking followers to add a caption to an image
Recognizing a followers birthday
Holding a photo contest
Sharing images from an event

We do all of this while still promoting your brand, product or service. We ensure your company’s updates, photos, menus or announcements are communicated in a way that not only attracts customers but keeps them.

Are you ready to be noticed?

Chipotles Policy

Chipotles Policy

Chipotle’s policy prevented employees from posting negative information about the company but this did not discourage a worker in Havertown, PA from tweeting about low wages and employee breaks. As a result, the company fired the employee.
Recently The National Labor Relations Board ruled that Chipotle can’t fire employees for posting grievances with the company on social media networks. In fact, it ruled that they cannot prohibit employees from posting about their jobs at all. The result? The company has to offer to hire the employee back; it even has to post signs saying that its policies were found illegal and have been changed.
Do you have a social media policy?