Google + (plus) Shutdown Scheduled For April 2019

Google + (plus) Shutdown Scheduled For April 2019

Google is shutting down its struggling social network sooner than expected in the wake of a new security issue that affected over 50 million users.

In early October, the company revealed that a security bug had exposed the account information of 500,000 users, including their names, email addresses and work information. At that time, Google planned to shut down Google Plus by August 2019.

Google recently announced another bug that allowed the profile information of 52.5 million users to be viewable by developers, even if the profiles were set to private, using one of Google’s application programming interfaces, or APIs, for six days in November. Once again, the available data included information like users’ names, email addresses, occupations and ages. With growing user concerns, Google decided to shut down early.

If your website has links pointing to Google Plus, now is the time to begin removing them.  When it comes to SEO, many people are still concerned about the consequences of Google+ shut down on the visibility of their website. This is highly unlikely.  Unless you have a website that solely relies on Google+ to promote your site and connect with the audience this shutdown should not affect you or your business.

Why is Social Media Important?

Why is Social Media Important?

Customers and Relationships

Regardless of what industry your company is in social media is important because your customers/clients  are using social media. Websites are important but your online presence needs to go further than that.   Facebook, Instagram, Twitter, and even Pintrest are what people are using for not only their searches but also their reviews. Many customers respond to ads, photos, deals and announcements but more importantly, if you have good content and interesting topics you gain followers.

Image and Brand

People talk. If a customer/client is unhappy about a product or service, they take to social media.  This is your opportunity to respond immediately.  . We monitor your company on social media and can respond to their concerns or notify you so that you can respond.   We focus on highlighting the positive aspects of what your company has to offer and respond sincerely to negative reviews or remarks.  In addition, we will ask for feedback and encourage your customers to post their positive experiences.

Web Traffic and SEO

Social media can increase the volume of traffic visiting your website, this is important in search engine ranking. Oftentimes, the items being shared on social media are what drives traffic to your site. Well-placed social media posts can make all the difference.

Why Do Restaurants  Need Social Media?

Why Do Restaurants Need Social Media?

If you are an entrepreneur owning a restaurant/hotel and looking to upscale your business, social media must be on top of your mind. This is because you are living in the digital age and social media is all over the place; it will be staying for many more years, at least until something new and more advanced takes over.

Social media: Importance

Customer engagement

People tend to share pictures of their favorite eatery on Facebook or Instagram as soon as they enter the place. As a restaurant owner you can make it simple by being proactive. Engage your customers through social channels and improve customer experiences. Remember; your hotel ambience, service quality, food- everything will be shared. So aim to sell experiences, not just your best dishes.

Enhanced trust and loyalty

When you encourage your customers to share their experiences online, you are actually demonstrating transparency. This makes people trust you. Moreover if there is an occasional negative review, it will be ignored considering your choice of publishing the same. You become credible and earn more loyal customers.

Brand advocacy

Your customers that share their experiences online are your restaurant’s advocates. Empower such customers and align your strategies to add to and intensify their messages.

Embrace social media and grow your business in style!