by sassygirl | Jan 29, 2019 | Business, Social Media
Google is shutting down its struggling
social network sooner than expected in the wake of a new security issue that
affected over 50 million users.
In
early October, the company revealed that a security bug had exposed the account
information of 500,000 users, including their names, email addresses and work
information. At that time, Google planned to shut down Google Plus by August
2019.
Google
recently announced another bug that allowed the profile information of 52.5
million users to be viewable by developers, even if the profiles were set to
private, using one of Google’s application programming interfaces, or APIs, for
six days in November. Once again, the available data included information like
users’ names, email addresses, occupations and ages. With growing user concerns,
Google decided to shut down early.
If your website has links pointing to Google
Plus, now is the time to begin removing them.
When it comes to SEO, many people are still concerned about the
consequences of Google+ shut down on the visibility of their website. This
is highly unlikely. Unless you have a
website that solely relies on Google+ to promote your site and connect with the
audience this shutdown should not affect you or your business.
by sassygirl | Jan 23, 2019 | Business, Social Media
Customers and Relationships
Regardless of what industry your company is in social media is important because your customers/clients are using social media. Websites are important but your online presence needs to go further than that. Facebook, Instagram, Twitter, and even Pintrest are what people are using for not only their searches but also their reviews. Many customers respond to ads, photos, deals and announcements but more importantly, if you have good content and interesting topics you gain followers.
Image and Brand
People talk. If a customer/client is unhappy about a product or service, they take to social media. This is your opportunity to respond immediately. . We monitor your company on social media and can respond to their concerns or notify you so that you can respond. We focus on highlighting the positive aspects of what your company has to offer and respond sincerely to negative reviews or remarks. In addition, we will ask for feedback and encourage your customers to post their positive experiences.
Web Traffic and SEO
Social media can increase the volume of traffic visiting your website, this is important in search engine ranking. Oftentimes, the items being shared on social media are what drives traffic to your site. Well-placed social media posts can make all the difference.
by sassygirl | Jan 16, 2019 | Business, Restaurants, Social Media
If you are an entrepreneur owning
a restaurant/hotel and looking to upscale your business, social media must be
on top of your mind. This is because you are living in the digital age and
social media is all over the place; it will be staying for many more years, at
least until something new and more advanced takes over.
Social media: Importance
Customer engagement
People tend to share pictures of
their favorite eatery on Facebook or Instagram as soon as they enter the place.
As a restaurant owner you can make it simple by being proactive. Engage your
customers through social channels and improve customer experiences. Remember;
your hotel ambience, service quality, food- everything will be shared. So aim
to sell experiences, not just your best dishes.
Enhanced trust and loyalty
When you encourage your customers
to share their experiences online, you are actually demonstrating transparency.
This makes people trust you. Moreover if there is an occasional negative review,
it will be ignored considering your choice of publishing the same. You become
credible and earn more loyal customers.
Brand advocacy
Your customers that share their
experiences online are your restaurant’s advocates. Empower such customers and
align your strategies to add to and intensify their messages.
Embrace social media and grow your business in style!
by sassygirl | Nov 25, 2018 | Business, Social Media
Facebook is testing a new option which would enable you to share your Facebook Stories with a smaller group of users.
by sassygirl | Nov 25, 2018 | Business, Social Media
YouTube's CEO Susan Wojcicki has covered a range of topics in her latest quarterly update.