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Social Media Today – Latest News
- X Continues To Display Ads Alongside Harmful Content April 19, 2024Hyundai is the latest brand to pause its X ad spend.
- Snapchat Shares Insight Into the Performance of Direct Response and Brand Campaigns April 18, 2024Some new considerations for your Snapchat campaigns.
- Meta Shares Lead Gen Ad Tips April 18, 2024Meta's Lead Gen ads can be a great way to get more info on your target customers.
- TikTok Shares Insights Into the Usage Behaviors of Canadians April 18, 2024Canadian TikTokers see the platform as a place for joyful expression and being their true self.
SEO
- Nutrimuscle: Scaling spend and growing ROAS through better measurement March 12, 2024Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
- Fospha’s Insights to Unlock eCommerce Growth in 2024 February 19, 2024In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment […]