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Social Media Today – Latest News
- US Senate Approves TikTok Sell-off Proposal April 24, 2024The bill stipulating the platform be banned or sold now goes to President Joe Biden, who has indicated he will sign it.
- Google Delays Cookie Phase Out Once Again April 24, 2024Google's announced that it will not complete its planned phase out by the end of 2024.
- LinkedIn Shares Tips to Help B2B Marketers Maximize Their Efforts [Infographic] April 24, 2024Some tips from LinkedIn on how to stretch your marketing budget further.
- Pinterest Shares Insight Into Summer Travel Trends April 24, 2024The latest trend data from Pinterest.
SEO
- Nutrimuscle: Scaling spend and growing ROAS through better measurement March 12, 2024Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
- Fospha’s Insights to Unlock eCommerce Growth in 2024 February 19, 2024In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment […]